Aplicación de la Inteligencia Competitiva y el Benchmarking de nuevas teorías para el desarrollo de un Plan Estratégico y Sostenible para la Industria Naval

Autores/as

  • Esther Álvarez Fundación In-Nova Castilla La Mancha. Toledo, España.
  • Luis Enrique Sánchez Sicaman Nuevas Tecnologías. Tomelloso, España.
  • Santiago Molins Iscam Desarrollos. Madrid, España.

DOI:

https://doi.org/10.25043/19098642.61

Palabras clave:

vigilancia tecnológica, benchmarking, redes neuronales, internet, planeación estratégica, indicadores tecnológicos, inteligencia de mercado, seguidores, indizadores, alimentadores, estructuras de decisión, motores de búsqueda, web semántica

Resumen

Desde su inicio, las empresas establecen procedimientos para observar a sus competidores. Los métodos para obtener este tipo de información han evolucionado con la era del internet; una gran cantidad de herramientas está disponible en la actualidad para esta tarea. En consecuencia, ha surgido un nuevo problema: ruido documental, que evita que las empresas procesen y se beneficien de la gran cantidad de información recolectada. La planeación estratégica principalmente se apoya en el conocimiento ambiental obtenido, así que las empresas necesitan ayuda para tratar con este ruido documental; la vigilancia tecnológica y el benchmarking son metodologías preferidas para lograr este objetivo, y hacerfrente a los datos producidos por herramientas automáticas del internet como motores de búsqueda y otras. Este artículo expone resultados empíricos acerca de la aplicación de un sistema demostrativo de vigilancia tecnológica basado en diferentes estructuras de gestión de I&D, confiando en indicadores de benchmarking para las industrias navales y aeronáuticas.

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Publicado

2012-01-09

Cómo citar

Álvarez, E., Sánchez, L. E., & Molins, S. (2012). Aplicación de la Inteligencia Competitiva y el Benchmarking de nuevas teorías para el desarrollo de un Plan Estratégico y Sostenible para la Industria Naval. Ciencia Y tecnología De Buques, 5(10), 81–97. https://doi.org/10.25043/19098642.61

Número

Vol. 5 Núm. 10

Sección

Artículos científicos y tecnológicos

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